Creatd, Inc. (OTC: CRTD) is excited to announce the launch of paid creator subscriptions on Vocal, a strategic enhancement that introduces new revenue streams and strengthens Vocal’s position in the creator economy. This feature marks a significant milestone for the company, providing a win-win situation for both creators and Vocal, as the Company retains a 10% platform processing fee. By enabling creators to monetize their content through subscription-based access to exclusive, premium material, Vocal is now positioned to compete head-to-head with platforms like Substack and Patreon.
The introduction of paid creator subscriptions represents a critical step in diversifying Vocal’s revenue streams and enhancing its competitive stance within the creator economy. Creators now have the ability to offer unique content—ranging from serialized fiction to behind-the-scenes insights—that not only strengthens audience loyalty but also generates recurring revenue. This new feature empowers creators to deepen their engagement with their most loyal fans, further solidifying Vocal’s role as a premier platform for creative professionals.
Additionally, Robby Tal, Creatd’s Chief Information Officer (CIO), will be transitioning from his role at Creatd to become the full-time Chief Operating Officer (COO) of Vocal, Inc. This move is part of a strategic plan to better align management focus and expenses with the independent business they will be responsible for, ensuring that the balance sheets continue to accurately reflect the distinct operations of each entity.
In accordance with the company’s strategy to position Vocal as an independent entity that can raise capital directly and not be consolidated on Creatd’s balance sheet, Creatd is ensuring that it can recognize the value of its investment in Vocal, Inc. on a net asset basis. This approach allows Creatd to be more active in the M&A space and focus on strategic acquisitions, while Vocal operates independently, optimizing its growth and financial structure.
With his deep expertise in marketing, data analytics, and growth strategies, Tal is exceptionally well-positioned to lead Vocal’s operations and drive the platform’s evolution, ensuring that Vocal continues to lead in the rapidly advancing creator economy.
Creatd currently owns 48% of Vocal, Inc. and is engaged in discussions to sell up to 28% to private investors, which the company believes could bring in $5M+ in capital. These strategic moves are designed to maximize the potential of Vocal, aligning with Creatd’s broader vision of building a robust ecosystem in the creator community and a broad portfolio of investments in the space.
CEO and Chairman Jeremy Frommer stated, “It is inspiring to witness the remarkable growth of the Vocal platform and its impact on the lives of millions. I have previously and publicly expressed my belief that Creatd's stake in Vocal, Inc. is intrinsically valued at approximately $15 million. My goal is to unlock that value for Creatd shareholders as we strategically evolve into a portfolio holding company. Our focus will remain on M&A activity, identifying and acquiring the right companies to enhance our portfolio. I want to extend my gratitude to Robby for his years of dedication in helping to build our shared vision.”
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