Creatd, Inc. (OTC: CRTD) announces the completion of its acquisition of Studio 96 Publishing, a distinguished luxury publisher known globally for its integration of Augmented Reality (AR-technology) into hardcover art books.
The acquisition will include all assets, inventory, and intellectual property associated with Studio 96 Publishing. Studio 96 will immediately be accretive to Creatd, enhancing shareholder value both fundamentally for the value of the IP and future revenues, as well as future technology builds and releases. The company expects to deliver a new version of its current app and strategic direction in early 2025.
The two companies have been collaborating for over a year, developing a range of media projects that incorporate augmented reality while exploring growth opportunities in this space. The inaugural product from this partnership, the OG Collection’s AR-enabled book Centerfold, quickly sold out its entire pre-sale inventory in under 30 day..
“We are excited to welcome Studio 96 Publishing into the Creatd family,” said Jeremy Frommer, CEO of Creatd, Inc. “Aya has built a remarkable brand, and we look forward to leveraging her expertise to further elevate our content strategy and deliver unique and exciting experiences to our community.”
Founded and led by CEO Aya Abitbul, Studio 96 Publishing has carved out a niche in the publishing industry with its innovative and engaging coffee table books. Some of its standout titles include She Kicks, Kiss & Fly, and Centerfold, which have garnered national media attention, including features in Condé Nast, V Magazine, Hypebae, Wallpaper, WWD, and more. These works exemplify the intersection of luxury and interactive media, bringing a unique experience to readers around the world.
Aya Abitbul commented on the acquisition: “We are thrilled to be acquired by Creatd, a company that shares our passion for innovative storytelling and high-quality production as it intersects with data and e-commerce. We will be embarking on new publishing projects from the materials of Creatd’s archives, as well as in conjunction with other intellectual property libraries in the media space.”
Following the acquisition, Ms. Abitbul will join Creatd as Director of Acquisitions, playing a key role in the Company’s expanding mergers and acquisitions strategy in the creator economy.
Learn more about Studio 96 Publishing at https://studio96publishing.com.
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