Published on October 02, 2024
Creatd, Inc. (OTC: CRTD) is pleased to announce that its portfolio company, Vocal, Inc., has successfully completed its 409A valuation, laying the groundwork for a direct private investment round in Vocal. This round will open the door for strategic investors, including private equity firms, venture capitalists, and family offices, to invest directly in Vocal, Inc. Creatd will continue to hold a 40% interest in the company, alongside its other investments, such as Murge, OG Collection, Studio96, and other similar investments.
As part of its strategic vision, Creatd’s management intends for Vocal to operate as a fully independent entity starting in the 2025 fiscal year, at which point it will no longer be consolidated on Creatd’s balance sheet. Vocal, Inc.’s CEO, Justin Maury, is expected to remain on Creatd’s Board of Directors. This transition will allow Vocal to pursue its growth independently, while Creatd maintains a passive interest, ensuring alignment with Vocal’s long-term potential.
The 409A valuation confirms Vocal’s fair market value and reinforces its position as a leader in the creator economy. The anticipated private raise will provide additional capital to support Vocal’s continued innovation and expansion, offering investors a unique opportunity to participate in the growth of one of the top platforms for creators. The Company expects to announce the terms of the investment round in the near future.
Vocal, Inc. continues to drive platform growth with new features like Exclusive Stories, enabling creators to monetize their premium content through paid subscriptions. Recent product updates—such as enhanced publishing tools and improved content distribution—have further enhanced creator engagement and revenue opportunities.
Additionally, Vocal has seen its organic search visibility double following Google’s August 2024 Core Update, leading to significant traffic growth. The platform now supports over 3 million creators, underscoring its continued relevance and scale in the global creator ecosystem.
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